Snap Release

June 25, 2004

“Marketing excellence. Our economy depends on it. It drives sales, moves product, provides jobs, and brings stability to our nation.” This was the motivation behind the American Marketing Association – St. Louis Chapter's 2004 Marketing Excellence Awards. Snap Creative received commendation in the small business category for their outstanding marketing-based strategy and work with Captivations Jewelry Design Studio in St. Charles, Missouri.

Snap is honored and excited to receive recognition by the American Marketing Association – St. Louis Chapter for their Captivations marketing program. A medium size firm in St. Charles, Missouri, Snap strives to produce quality marketing and creative work specifically developed to meet the needs of each client. In Snap's efforts to meet the needs of Captivations not only did they provide the marketing analysis and planning, but also implemented the suggested steps to reposition the business in the marketplace. The tactics incorporated modern emotional branding techniques and included the development and introduction of a new identity, remodeling of the facility, modification of the product mix, merchandising, marketing communications strategy, promotion, and enhancement of the retail environment to create the proper mood.

	The American Marketing Association - St. Louis Chapter, in partnership with the St. Louis Business Journal , has created the Marketing Excellence Award to showcase St. Louis' best. The contest is open to product launches, branding initiatives, customer loyalty programs, sales building efforts…any marketing-based strategy and implementation that gained impressive results. An anonymous panel of experienced marketing practitioners and academics judge entries based on strategy, metrics, implementation and most importantly, results.
	Additional information about the American Marketing Association – St. Louis Chapter, the 2004 Marketing Excellence Awards, and other winning firms can be found on their web site at www.ama-stl.org.
	Snap Group Information: The Snap Group is an image marketing company specializing in image development, print and promotional advertising, web design and e-marketing, commercial photography, and information technology services. Visit www.snap-creative.com for a complete portfolio.
	Press Contact: Shirley Hill — President The Snap Group shill@thesnapgroup.com (636) 949-8686